A mixed (treat or treat) bag of articles that caught my attention that I’m sharing with all you business leaders out there:

  • Want some great advice? Here are “the new rules of business” from Fast Company for the next 25 years. I agree 100% with the rules and their importance. I’d also add that the trend of B-Corps, companies existing not just for financial profit but to improve the world, is a strong positive that will continue. It can’t just be about the money, as many of us have known all along. Here’s to the new rules!

  • McKinsey Insights devoted a lot of digital ink to how COVID-19 has changed B2B sales forever based on its B2B Decision Maker Pulse global surveys. One of the obvious findings is “new digital behaviors are becoming the next normal” including videoconferencing. Not so obvious is the other B2B breakout star they cite which is live chat. I hadn’t heard “next normal” before this article, and I like it!

  • Econsultancy introduced its “10Cs of Modern Marketing Mindset” in its blog this past week. The framework defines specific characteristics that contribute to success as an individual (Self), as part of a group (Team), or within the wider organization (Company). And there is a graphic with added depth.

  • This is another article from Fast Company that I want to share. It talks about the limbo “furlough” can create for employees that a lay-off does not. I’m not proposing one or the other, but I’m suggesting this read for the perspectives it shares. Also to note, again, we’re all in the same storm but not the same boat. As leaders, we need to work extra hard to ensure we’re factoring the different perspectives of our team members and those who influence their perspectives as we make decisions that impact their lives.

Do Good Spotlight on: ProPublica

We found this non-for-profit on Charity Navigator’s list of organizations with perfect scores. ProPublica is an independent, non-profit newsroom producing investigative journalism in the public interest. Their work focuses exclusively on truly important stories with “moral force.” They shine a light on exploitation of the weak by the strong and on the failures of those with power to vindicate the trust placed in them. They seek to stimulate positive change by surfacing negative activities and practice. The reporting is non-partisan and non-ideological, adhering to the strictest standards of journalistic impartiality. Learn more and donate here like we did.

I hope you have fun plans for Halloween this weekend and don’t forget to turn your clocks back overnight, otherwise you’ll have some tricks instead of treats on Sunday! Stay well, stay strong, and Happy Halloween!