I hope the 100° plus temps are behind us and that the rest of the month brings lots of outdoors fun. In the meantime, we’ve got this week’s What’s Hot Wednesday for Business Owners for you:

  • How are you building trust in your company? Is your trustworthiness felt by all of your stakeholders? What are the risks and rewards to your organization for investing in gaining and keeping trust? This article from Harvard Business Review covers a lot of ground.
  • Are you using influencer marketing to promote your business? Are you finding it’s getting expensive? Here’s a smart article from eMarketer that contains survey data and trend info you may want to take a look at.


Do Good Spotlight: Heifer International

We love Heifer International because it works with communities to strengthen local economies through agricultural investments in them. You can learn more about them here; and yes, we happily donated to Heifer as we do to all of the organizations we feature in our What’s Hot Wednesday briefings.


  • When’s the last time you experienced awe? Well, scientists say it’s good for you. And if it’s good for you, it’s good for your business. Get your awe-some on, here’s why.
  • Want to stay “married” to your company’s VC’s? This post from Geri Stengel for Forbes gives some tips on how to keep the relationship solid.

Well that’s it for this week. Stay cool!