This week the Owlthena team is talking about trends and studies regarding personal technology and how people are engaging with content and making purchases.

We’ve got an article with great statistics and perspectives from, a Harvard Business Review piece on digital content consumption and the need to better manage our time with it, and a piece from the New York Times on a study of what happened when people abstained from Facebook for specified periods of time.

  • Here’s the CMO piece – lots of statistics about consumer trends, particularly regarding technology used in making purchases. Here’s one tidbit, the article is filled with many more:

17% of Gen Z said they use smart speakers/home assistants to make purchases, compared with zero in the same study last year.

Read the article here.

  • This article from Harvard Business Review posits it’s not that digital content is making us unhappy but that our un-self-regulated consumption is the problem. I thought this was an interesting exploration. Here’s a taste:

American adults now spend over 11 hours per day listening to, watching, reading or generally interacting with media — sometimes longer. That’s more time than we spend eating and sleeping. From YouTube videos to viral tweets, we are ingesting a huge volume of media, and it has consequences.

And here’s the rest of the article.


  • And from the NY Times, a recent study to see what happens to people when they stop using Facebook. A detailed story from The New York Times covers the results of the study. Net/Net, it’s a mixed bag.