How is your summer so far? I’m getting a lot done during the week and enjoying the weekends too. Last weekend I was at a polo match at Tinicum Park in PA, just across the Delaware from Frenchtown, NJ. Had a lot of fun and was thankful to the friend who thought to bring a canopy—that sun was HOT!

This week we’ve got a mixed bag–stories on: podcasts for creative professionals, digital dashboards for your business, and a look at the packaging industry. Plus our Do Good Spotlight is on the National Multiple Sclerosis Society’s bike ride.

  • I love this list of podcasts for creative professionals from Inc. I admit, I’m a bit biased because Grammar Girl is one of Macmillan’s podcasts overseen by my pal Kathy Doyle, but I would love this list anyway because the entries are all top notch. Which ones do you think you’ll add to your listening list?

 

Do Good Spotlight:  MS Society

Multiple sclerosis (MS) is a debilitating disease that involves an immune-mediated process in which an abnormal response of the body’s immune system is directed against the central nervous system (CNS).  The CNS is made up of the brain, spinal cord and optic nerves. You can learn more about it here:

Each year Audrey Sudran and countless others combat the disease by participating in and donating to The MS Bike Ride. You can show your support by either signing up as a rider (Team Audrey/Captain: Harris Targovnik) or by making a contribution. (We made a contribution!) You can find information here.

 

  • This from Econsultancy talks about digital dashboards and raises challenges inherent with them, along with points to consider. Is your digital marketing team using these tools? Owlthena’s parent company, Digital Brand Expressions, is helping our clients take advantage of these new tools in interesting ways. Reach out if you’d like to talk with someone about how they can help your business.
  • I love this story from Fast Company about the packaging industry and a new report by McKinsey showing not just the conflict between packaging and the environment, but how the industry has historically had a good track record for responding to consumer demand. Now consumers seem to want the luxury of intricate unpackaging experiences (perhaps as a side effect of less in-store shopping and to make the at home unboxing experience more special)? Hmmmmm
  • I’m always on the lookout for great interview questions to ensure I’m making smart hires. This list by Bill Murphy, Jr. for Inc. has some real winners.

Was this a good briefing? I hope so. Feel free to share ideas for next week’s stories as well as a “Do Good” organization you’d like us to feature (and donate to).