It’s Wednesday and that means it’s time for What’s Hot Wednesday for Business Owners, Owlthena’s weekly e-briefing to help keep you abreast of the changing digital marketing options available for your company.

  • Are you or your employees making other employees cry? Sadly, you may have something to investigate. According to this research from, 80% of employees say they have cried at work and of those, 50% say their boss or co-workers are the reason.
  • Is it time to investigate podcast advertising for your business? 60% of podcast listeners (and that number is growing daily) say they check out products and services after hearing a podcast ad. I’m listening…

Do Good Spotlight on: HiTOPS

HiTOPS provides positive, non-judgmental, accurate, affirming programs and services in welcoming, fun, affirming spaces for young people of all identities, and the people who work with, and care for them. Their programs and services are designed, delivered, and evaluated through a youth-informed lens. Learn more about HiTOPS, the work they do, and consider donating like we did.


  • Our team came across this tutorial from Think with Google about multitasking and how it can take 25 minutes to resume a task after being interrupted. Here’s “Rethink Productivity: How Doing Less Can Help You Achieve More
  • Still wondering about the benefits of letting your team work from home? I’ve been a big fan of work from home since my days at Dow Jones when I piloted it with an employee and then made myself the test case. Both were overwhelming successes. At Owlthena’s parent company, Digital Brand Expressions, our team is in the office 3 days a week and regularly works from home two days. Everyone, me included, appreciates the flexibility. And we’ve evolved systems to help ensure everyone feels connected and stays engaged. This article from Inc. backs me up. If you’d like to talk about how Owlthena and DBE make “WFH” work, reach out, I’m happy to share our experiences.