How is April treating you? I hope it’s A+++!

To help keep you thinking “new, better, different” this week’s briefing links to a Fast Company piece seeking to define “middle class,” suggests how to apply design thinking to your customers’ journeys, gives a shout out to The National Center for Missing and Exploited Children, and asks you what you think of peer advisory organizations…

  • This article answered a question I often have as a marketer when DBE’s clients want to target “the middle class.” Whose definition do you use, and how real-time is the thinking behind that definition? What do you consider middle class? See how your answer stacks up in this new article from Fast Company.
  • Are you familiar with “design thinking?” This article by Steve Prokesch and Gardiner Morse for Harvard Business Review provides examples of health care organizations using design thinking to improve their approach to patient care. I think most of us business owners can borrow from these examples to map our own customer journeys online and offline too. Here’s the article – I’d love to get your thoughts on this.


Do Good Spotlight on: The National Center for Missing and Exploited Children

The National Center for Missing & Exploited Children is a private, non-profit 501(c)(3) corporation whose mission is to help find missing children, reduce child sexual exploitation, and prevent child victimization. NCMEC works with families, victims, private industry, law enforcement, and the public to assist with preventing child abductions, recovering missing children, and providing services to deter and combat child sexual exploitation. I’m a long-time supporter of NCMEC and wanted to give them a big shout out in this week’s briefing for their tireless work to keep children safe.


I hope this briefing was helpful and sparked some new thoughts.