How’s your week going? I hope this week’s What’s Hot Wednesday for Business Owners stories and our Do Good spotlight on the Trenton Area Soup Kitchen’s work to feed the hungry inspire you in all the right places.

  • I love this Insights article on by Rory Sutherland from earlier this year. He talks about how the worship of marketing technology (“martech”) is overlooking the value of true creativity and innovation. Quote after quote, insight after insight, this piece is brilliant. I’m wondering if there are correlations to your market in this piece, which while focused on the advertising industry, applies to the marketing of businesses everywhere. Let me what you think after you check it out.


Do Good Spotlight: Trenton Area Soup Kitchen (TASK)

Providing more than 3,000 free meals to those in need each week, The Trenton Area Soup Kitchen or TASK as it’s affectionately known by its stakeholders, is a private, non-sectarian, charitable organization. TASK depends almost entirely on the help of dedicated volunteers and generous financial support from individuals, churches, local businesses, and community organizations. And once again, our Do Good Spotlight organization earns 4 stars from Charity Navigator, so you know your donations are going to the right people. To learn more, visit


  • Last week I shared an article from Deloitte on assessing your company’s digital chops. This week I’m sharing an article from HCM Tech (Human Capital Management Tech) on how HCM platforms are helping companies upgrade their systems and processes for improving employee performance, satisfaction, and retention.
  • Looking to better support your female employees’ opportunities to excel? This article in Forbes says, “According to a recent Harvard Business Review study, attending a women’s conference has a real, measurable effect on women’s careers. The data says that in the year after connecting with peers at a Conference for Women, the likelihood of working women receiving a promotion more than doubled.” Read the rest here.

I hope these stories sparked some new thinking! Please reach out if you’d like to talk about any of the above or if you’d like to schedule an Owlthena session to work through a business challenge you’d like to talk through to a clearer perspective.

And in the meantime, have a great day! 😊