about owlthena

professional attention

As a business owner you know the unique pressures of being in charge 24/7. So do I.

Through my companies, I’ve been helping business owners for over twenty years and have definitely learned a lot directly as a business owner as well as through the shared experiences of my clients, colleagues, and connections. What I know is that sometimes you just need to talk to someone who understands what you’re going through, listens attentively without interrupting, and lets you talk it out so you can get to the answer you need.

And that’s why I’ve launched Owlthena, the expert listening service for business owners.

–Veronica “Niki” Fielding, Chief Listener, Owlthena

Take a look around the website to find out what’s behind this new approach and the emerging science of attentive listening, check out our Chief Listening Officer’s biosee what Owlthena’s clients have to say, and if you want to give it a try, schedule an appointment . 

We’re genuinely jazzed about how this is helping business owners in a new way and are looking forward to helping you, too.

How It Works

You decide you want to give this a try. There’s no multi-session contract or commitment. You simply agree to a few basic rules, schedule your one-hour session, and pay for it via PayPal.

We’ll meet via a video conferencing app where you and your listener can see and hear each other clearly. Examples of apps that work well are Zoom, Facetime, Skype, and Google Hangouts. We can coordinate to use whichever one works best for you.

We meet, you talk, your listener listens. They will occasionally ask questions if they need to understand something better or if they sense a question will help you get to clarity faster. But the goal is for you to talk without being interrupted so you get the benefit of the experience of talking freely and being “in the flow.”

Your session is completely confidential. It’s important that you know that; you’ll acknowledge a non-disclosure agreement as part of the appointment-setting process so you know you can talk about anything you want, as long as it’s business related and not illegal.

There’s no pre-work or homework, though some clients have said they like to jot a few notes for themselves to help get things started. Whatever works for you will work for us.

Get started

Use our online scheduling software to setup your appointment.

Niki’s Bio

People tend to think of me as a digital marketing executive because I’ve run companies that have helped numerous brands improve profits. But what most people don’t know is that throughout my career there’s been a parallel track, one focused on helping people optimize their work lives and really enjoy their careers.

Full Bio

My first job out of college was as an assistant to the president of Blessing/White, where I helped the founders build on their vision of creating a world-class employee development company. They did it, and I had a front row seat. From them, I learned about the power of taking accountability for your career and have been sharing what they taught me ever since.

After Blessing/White I had a series of advancing roles with a creative ad agency and then landed an incredible position in the marketing department of the then embryonic interactive division of Dow Jones, publisher of The Wall Street Journal. While running various marketing and product development groups, I was also helping the company as an ambassador for recruiting new talent and company acquisition as well as piloting HR initiatives to improve productivity and job satisfaction throughout the corporation. One of my favorites was conceptualizing and testing Dow Jones’ first work-from-home program that became its platform for successful telecommuting.

In the mid-90’s, all the mergers and acquisitions work with inspiring business owners got the better of me and I left Dow Jones to become an entrepreneur myself. My first business was United Multimedia, one of the world’s first online publishers. We produced a series of career exploration tools for teens called FutureScan and partnered with all kinds of companies exploring the new world of the Web. The product was ahead of its time from a monetization perspective and so we bootstrapped our passion project with digital employee training and marketing projects for Merrill Lynch, Prudential, A&P Food Stores, and the NJ Department of Personnel, among others.

In 1998 I sold United Multimedia to Princeton Partners, Inc., a growing regional ad agency that wanted to leap frog the competition by acquiring a web marketing shop. I ran my former company as their interactive division for four years, helping to foster mentorship programs between the leadership and newer players, before leaving to start Digital Brand Expressions in late 2001.

My goals for DBE’s success were rooted in my desire to create a unique company equally focused on people, purpose, and profit, a pre-cursor to today’s “B Corps.” As DBE grew, my clients would often ask me to talk with them about business situations that had nothing to do with the marketing we were doing for them and everything to do with the challenges of running their companies, something they knew I understood and could relate to.

Eighteen years and hundreds of informal listening sessions later, I find myself launching Owlthena, a completely new type of support service for business owners. It evolved out of my experiences and strong desire to help company leaders grow their organizations while dealing with those invisible pressures no one else sees.

If you think talking with someone who is a business leader, entrepreneur, trusted confidante, and attentive listener would help you get clarity, please schedule an appointment or reach out if you still have questions. If you want to know more about me, here’s my LinkedIn profile: https://www.linkedin.com/in/veronicafielding/


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